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"n.a." in visit time although clickstream says otherwise


"n.a." in visit time but in clickstream says otherwise


The reason you see n.a. for certain visits is this:

We try to use official definitions for all terminology we use in Opentracker.
By official standards, the time of a visit is defined as a the time between two pageviews.
So if a person only looks at one page, we officially do not know how long the visit lasted.

However, in many situations, because we can measure exit links and/or a close window actions, we do actually know how long a person looked at a page. This explains why we present that info in a clickstream.
Technically, it's not "official", which is why we do not use this information for 'visit duration'
Properties ID: 000006   Views: 7412   Updated: 17 secs ago